Unleash the Power of Upper-Level CRM: Discoveries and Insights for CRM Success
Upper-level CRM, also known as strategic CRM, is a customer relationship management (CRM) approach that focuses on building long-term, profitable relationships with a company's most valuable customers. Unlike operational CRM, which is focused on day-to-day customer interactions, upper-level CRM is concerned with the big picture, such as developing customer loyalty and increasing customer lifetime value.
Upper-level CRM is important because it can help companies to: