Unleash the Power of Clean CRM Data: Discoveries and Insights
CRM data cleanup is the systematic process of identifying, correcting, and removing duplicate, incomplete, or outdated data from a CRM system. It involves reviewing data for accuracy, consistency, and completeness, and making necessary updates or deletions to ensure the data is reliable and useful for business operations. For example, a CRM data cleanup project might involve removing duplicate customer records, correcting incorrect contact information, or updating outdated product information.
CRM data cleanup is an important and ongoing task for any organization that uses a CRM system. It helps to improve data quality, which can lead to better decision-making, increased efficiency, and improved customer satisfaction.