Uncover the Secrets of CRM/ATS: Insights and Discoveries for Dutch Businesses
Also known as a customer relationship management (CRM) system, a customer relationship management/applicant tracking system (CRM/ATS) is a combination of software applications that supports managing relationships with customers, streamlining processes, tracking customer interactions, and analyzing customer data. It is designed to help businesses manage and nurture customer relationships throughout the customer lifecycle, from initial contact to post-sales support.
CRM/ATS can provide numerous advantages for businesses, including improved customer satisfaction, increased sales conversion rates, enhanced productivity, and better decision-making. It can also help businesses comply with data protection regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) by providing a centralized platform for managing customer data.